Built by Operators Who've
Owned the Outcome

We're a small group of operators working hands-on with AI systems inside some of the most demanding technology environments in the world.

Bloomberg JPMorgan Chase AWS McKinsey eBay LaunchDarkly

collectively representing 100+ AI real-life use cases

Direction Before Execution

We help engineering and product leaders make clear, durable, defensible decisions. Before sprinting towards a build, we work alongside teams to understand what is built, how to build it, and what to avoid.

  • Direction before execution
  • System design teams can actually own
  • Playbooks and prototypes over production dependency
System Architecture
Risk Assessment
Build Roadmap

We're intentionally not a traditional consultancy.

Advisory, not agency

We don't take over. We make your team stronger and more capable.

Opinionated, not prescriptive

We bring strong views but adapt them to your context and constraints.

Grounded in delivery

Not just strategy decks. Working code and proven approaches.

"The goal is simple: leave your team stronger and more self-sufficient than we found it."

The Team

We bring together deep experience across AI, engineering, product thinking, systems design, and go-to-market execution. That mix allows us to see problems end-to-end.

Partner Name

Managing Partner

Previously: McKinsey, Google

Partner Name

Technical Partner

Previously: AWS, Bloomberg

Partner Name

Product Partner

Previously: Stripe, eBay

Partner Name

AI Partner

Previously: OpenAI, DeepMind

"Good AI systems aren't defined by models or tools. They're defined by the quality of decisions made early - and by whether teams can own them long after launch."
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